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Old 12-12-2017, 04:39 PM   #1262
kingofsheeba
Senior Member
 
Join Date: Aug 2013
Location: Charlestown
Posts: 237
Re: Fenway Area Redevelopment

Didn't know where to put this. But Sam Adams is now the "Official Beer" of Fenway Park. That means that the Bud sign in the RF Roof Deck comes down and a new Sam Adams neon sign goes in its place in 2018!

http://www.wcvb.com/article/boston-r...-beer/14413934
Quote:
The Boston Red Sox and The Boston Beer company on Tuesday announced a new, multi-year partnership. In addition to carrying Samuel Adams beers throughout the park, the deal also includes signage throughout the park and naming rights for two bar areas.
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The right field roof deck will be renamed the "Sam Deck," and a bar beneath the third base stands will be known as "Sammy's On Third."

The agreement is a first for the Boston-based craft beer company, which said it has never had a professional team partnership of this scale.

"We got our start right here in Boston, and for the past three decades we’ve worked our butts off to stay independent and brew great beer," said founder Jim Koch in a statement provided by his company. "As the official beer of the Red Sox, we get to celebrate our New England roots with millions of other fans as soon as the season kicks off."
Sam has faced declining sales in recent years thanks to the advent of other local micro/macro brews such as Harpoon, Wachusett, Cisco, Jack's Abby, etc etc (much better tasting brews IMHO). They can't call themselves a micro brew anymore. They do seem like they're giving up on that and trying to position themselves as the next shitty domestic powerhouse (a la Bud, Miller, Coors).

Anyone remember when Narragansett was the official beer of the Sox? That would've been a slam dunk. 'Gansett Deck would've been a (pun intended) a home run. But good luck to the Boston Beer Co.
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